Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count 18 Dies gilt insbesondere für die

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from industrial designers to marketing and sales departments

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Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count 18 Dies gilt insbesondere für dieResearch Paper (undergraduate) from the year 1997 in the subject Business economics Offline Marketing and Online Marketing, grade: 1, University Witten Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the