Are Customers loyal to the Tesco Superstore in Roundhay Rutilius Taurus Aemilianus Guje -- Travels of Ideas

Guje -- Travels of Ideas / Czarniawska

der Strukturwandel des Dienstleistungssektors

Kontroll- und Berichtstätigkeiten

Deshalb werde ich untersuchen

Gerhard / Hillesheim

Are Customers loyal to the Tesco Superstore in Roundhay Rutilius Taurus Aemilianus Guje -- Travels of IdeasInhaltsangabe: Abstract: Throughout modern marketing literature there is extensive agreement that ? Customer Loyalty? is marketing? s newest challenge. Marketing? s main focus is shifting away from a transactional approach, focusing on the single sale, to a customer relationship approach, establishing, maintaining and enhancing relationships with customers. Today the advantages of cost efficiency, market share, and service quality do not guarantee a