Brand and marketing communication in golf O.P Rahmenprogramm
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Brand and marketing communication in golf O.P RahmenprogrammSeminar paper from the year 2012 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics What is marketing communication? What are the objectives of it? How does marketing communication work? What is a brand? What is brand equity? 3. Practical part Why is the golf market an
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