navy blue graduation dress Dark Lace Prom Dresses, Dark Navy Blue Lace Formal Dresses, US 12 / Blue as Pics / With Rush+$19.99 by category:Dresses This eye Size:8 Long (ADD +$25) Cobalt Blue Dresses |

navy blue graduation dress Dark Lace Prom Dresses, Dark Navy Blue Lace Formal Dresses, US 12 / Blue as Pics / With Rush+$19.99 by category:Dresses This eye Size:8 Long (ADD +$25) Cobalt Blue Dresses |

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This strategy worked wonders for Lauder, and it’s still in practice today, with millions of women around the world eagerly waiting for the next Estee Lauder gift-with-purchase event

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It even became a running gag in pop culture: movies like Bridesmaids, My Best Friend’s Wedding, Bachelorette, and 27 Dresses all poked fun at the ridiculousness of the process

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